I have written about the use of social media in commercial real estate quite often in my three years of blogging. I didn?t realize how much until I went back and reviewed all the posts. I have aggregated the links to these articles into this post. What I found interesting is to examine how the tone of my writing on the subject evolved from the very first post until the present.
I have watched the attitude about social media evolve among commercial real estate professionals over the past three years. In the early days there were a few early adopters and I have seen the skepticism subside. Today, you won?t find as many opinions that these tools are a complete waste of time and more CRE professionals are dipping their toes into the water.
The reality is that most still don?t grasp how to effectively utilize these tools, but I believe that we have at least established a consensus that social media is not just a fad that will go away. Some will continue to hold out and others will reluctantly give it a try, but the day that having a prominent online strategy as a standard business practice is likely coming.
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