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Thursday, June 13, 2013
The Wedding Industry?s Pricey Little Secret
A wedding reception at the Crowne Plaza Hollywood Beach Hotel in Hollywood Beach, Fla. Courtesy of Crowne Plaza Hollywood Beach Hotel/Flickr
Weddings are expensive. There?s no way around it. Well, maybe one. But for most couples, eloping doesn?t start to seem like a really good idea until you?re neck-deep in the wedding planning process, and by then it?s too late.
Just how expensive are they? It depends, of course, on three factors: where you get married, how many people you invite, and whether you or anyone in your immediate family is the sort of person who can?t imagine a celebration without Chiavari chair covers. But when you?re starting to plan a wedding and trying to get a rough idea of how severely it is likely to dent your bank account, ?it depends? isn?t a very helpful answer. So my fianc?e and I did what most couples do: We asked Google how much the typical wedding costs.
The answer from all quarters?wedding sites, credible news outlets, the New York Post?is remarkably consistent, precise, and definitive. It is also grossly misleading, and almost certainly wrong.
?Average wedding cost $28,400 last year,? reports CNN Money. ?Average U.S. wedding costs $27,000!!? enthuses the New York Daily News. ?Average cost of U.S. wedding hits $27,021,? declares Reuters, which should know better. That?s more than just expensive. For a lot of people, it?s prohibitive.
These reports often point out that the national average doesn?t tell you everything, because the average cost in some states is much higher than in others. In New York City, for instance, the average cost is an eye-popping $76,687, according to CNN Money. Say ?I do? in Alaska, and the figure plummets to $15,504.
But even accounting for regional variation, these numbers seem exorbitant. And the New York number is positively Gatsby-esque. My fianc?e and I always knew we were not particularly well-off by Empire State standards, but we couldn?t believe that our fellow Manhattanites were shelling out a sum that exceeds our combined annual salaries on a single decadent day?s worth of nuptial festivities.
In fact, most of them aren?t?and nor is the typical American couple dropping $28,000 on a wedding, or anything particularly close to that number. So why does everyone report this number like it?s a fact?
The first problem with the figure is what statisticians call selection bias. One of the most extensive surveys, and perhaps the most widely cited, is the ?Real Weddings Study? conducted each year by TheKnot.com and WeddingChannel.com. (It?s the sole source for the Reuters and CNN Money stories, among others.) They survey some 20,000 brides per annum, an impressive figure. But all of them are drawn from the sites? own online membership, surely a more gung-ho group than the brides who don?t sign up for wedding websites, let alone those who lack regular Internet access. Similarly, Brides magazine?s ?American Wedding Study? draws solely from that glossy Cond? Nast publication?s subscribers and website visitors. So before they do a single calculation, the big wedding studies have excluded the poorest and the most low-key couples from their samples. This isn?t intentional, but it skews the results nonetheless.
Watch: Why are wedding dresses so expensive?
But an even bigger problem with the average wedding cost is right there in the phrase itself: the word ?average.? You calculate an average, also known as a mean, by adding up all the figures in your sample and dividing by the number of respondents. So if you have 99 couples who spend $10,000 apiece, and just one ultra-wealthy couple splashes $1 million on a lavish Big Sur affair, your average wedding cost is almost $20,000?even though virtually everyone spent far less than that. What you want, if you?re trying to get an idea of what the typical couple spends, is not the average but the median. That?s the amount spent by the couple that?s right smack in the middle of all couples in terms of its spending. In the example above, the median is $10,000?a much better yardstick for any normal couple trying to figure out what they might need to spend.
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Good Reads: From Google?s secret lab, to Japan?s economy, to the end of alimony
This week's round-up of Good Reads includes Google's lab, a reporter's tale of kidnapping, Japan's plan for revitalization, an undercover meat inspector, and a challenge to alimony.
Google cofounder Sergey Brin gestures after riding in a driverless car.
Eric Risberg/AP/File
EnlargeGoogle's secret lab
Google X, the search firm?s secretive research lab, is like Willy Wonka?s chocolate factory ? a workshop that needs to be protected from critical eyes ? or the technology equivalent of ?taking moonshots.? So says Astro Teller, the lab?s director, in the May 22 cover story for Bloomberg Businessweek.
Skip to next paragraph David T. CookSenior Editor and Washington Bureau Chief
Cook is senior editor and Washington bureau chief of The Christian Science Monitor and host of the Monitor's newsmaker breakfasts.
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?The world is not limited by IQ. We are all limited by bravery and creativity,? Mr. Teller says. Getting around those limits is made a bit easier by the fact that Google had an R&D budget of $6.8 billion in 2012.
So far Google X has produced a driverless Lexus, capable of cruising unaided on Silicon Valley?s crowded 101 freeway. Another product: Internet-connected eyeglasses dubbed Google Glass. Future projects, Businessweek says, include an airborne turbine that sends electrical power down to a base station and a project to bring Internet access to undeveloped parts of the world. ?We are serious ... about making the world a better place,? Teller says.?
On being kidnapped in Syria
NBC News chief foreign correspondent Richard Engel recounts the harrowing story of being kidnapped with five colleagues while covering the conflict in Syria between rebels and forces loyal to President Bashar al-Assad in April?s?Vanity Fair.
Shortly after Mr. Engel and his crew crossed into Syria from Turkey, they were captured by 15 heavily armed men who loaded them into a container truck where they were bound, gagged, and blindfolded. Engel says his captors were from ?the most ruthless and lethal of Assad?s militias, the shabiha.?
For the next five days, the NBC team was moved constantly, threatened with death, and subjected to psychological torture. On the fifth night, the vehicle in which they were being moved ran into a checkpoint set up by rebels from a Sunni religious group that had been searching for them. In the ensuing gun battle, the journalists escaped.
This riveting tale is a reminder of the risks foreign correspondents take. ?Kidnapping is always a threat in this life,? Engel says.?
Revitalizing Japan?s economy
Japanese Prime Minister Shinzo Abe flies, Superman-like, above Tokyo?s skyline on the cover of the May 18-24 issue of The Economist as the magazine probes the action-packed first months of Mr. Abe?s return to an office he left in 2007.
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Moon radiation findings may reduce health risks to astronauts
June 11, 2013 ? Space scientists from the University of New Hampshire (UNH) and the Southwest Research Institute (SwRI) report that data gathered by NASA's Lunar Reconnaissance Orbiter (LRO) show lighter materials like plastics provide effective shielding against the radiation hazards faced by astronauts during extended space travel. The finding could help reduce health risks to humans on future missions into deep space.
Aluminum has always been the primary material in spacecraft construction, but it provides relatively little protection against high-energy cosmic rays and can add so much mass to spacecraft that they become cost-prohibitive to launch.
The scientists have published their findings online in the American Geophysical Union journal Space Weather. Titled "Measurements of Galactic Cosmic Ray Shielding with the CRaTER Instrument," the work is based on observations made by the Cosmic Ray Telescope for the Effects of Radiation (CRaTER) on board the LRO spacecraft. Lead author of the paper is Cary Zeitlin of the SwRI Earth, Oceans, and Space Department at UNH. Co-author Nathan Schwadron of the UNH Institute for the Study of Earth, Oceans, and Space is the principal investigator for CRaTER.
Says Zeitlin, "This is the first study using observations from space to confirm what has been thought for some time -- that plastics and other lightweight materials are pound-for-pound more effective for shielding against cosmic radiation than aluminum. Shielding can't entirely solve the radiation exposure problem in deep space, but there are clear differences in effectiveness of different materials."
The plastic-aluminum comparison was made in earlier ground-based tests using beams of heavy particles to simulate cosmic rays. "The shielding effectiveness of the plastic in space is very much in line with what we discovered from the beam experiments, so we've gained a lot of confidence in the conclusions we drew from that work," says Zeitlin. "Anything with high hydrogen content, including water, would work well."
The space-based results were a product of CRaTER's ability to accurately gauge the radiation dose of cosmic rays after passing through a material known as "tissue-equivalent plastic," which simulates human muscle tissue. Prior to CRaTER and recent measurements by the Radiation Assessment Detector (RAD) on the Mars rover Curiosity, the effects of thick shielding on cosmic rays had only been simulated in computer models and in particle accelerators, with little observational data from deep space.
The CRaTER observations have validated the models and the ground-based measurements, meaning that lightweight shielding materials could safely be used for long missions, provided their structural properties can be made adequate to withstand the rigors of spaceflight.
Since LRO's launch in 2009, the CRaTER instrument has been measuring energetic charged particles -- particles that can travel at nearly the speed of light and may cause detrimental health effects -- from galactic cosmic rays and solar particle events. Fortunately, Earth's thick atmosphere and strong magnetic field provide adequate shielding against these dangerous high-energy particles.
Source: http://www.sciencedaily.com/releases/2013/06/130611144325.htm
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Wednesday, June 12, 2013
NASA's Chandra turns up black hole bonanza in galaxy next door
June 12, 2013 ? Using data from NASA's Chandra X-ray Observatory, astronomers have discovered an unprecedented bonanza of black holes in the Andromeda Galaxy, one of the nearest galaxies to the Milky Way.
Using more than 150 Chandra observations, spread over 13 years, researchers identified 26 black hole candidates, the largest number to date, in a galaxy outside our own. Many consider Andromeda to be a sister galaxy to the Milky Way. The two ultimately will collide, several billion years from now.
"While we are excited to find so many black holes in Andromeda, we think it's just the tip of the iceberg," said Robin Barnard of Harvard-Smithsonian Center for Astrophysics (CfA) in Cambridge, Mass., and lead author of a new paper describing these results. "Most black holes won't have close companions and will be invisible to us."
The black hole candidates belong to the stellar mass category, meaning they formed in the death throes of very massive stars and typically have masses five to 10 times that of our sun. Astronomers can detect these otherwise invisible objects as material is pulled from a companion star and heated up to produce radiation before it disappears into the black hole.
The first step in identifying these black holes was to make sure they were stellar mass systems in the Andromeda Galaxy itself, rather than supermassive black holes at the hearts of more distant galaxies. To do this, the researchers used a new technique that draws on information about the brightness and variability of the X-ray sources in the Chandra data. In short, the stellar mass systems change much more quickly than the supermassive black holes.
To classify those Andromeda systems as black holes, astronomers observed that these X-ray sources had special characteristics: that is, they were brighter than a certain high level of X-rays and also had a particular X-ray color. Sources containing neutron stars, the dense cores of dead stars that would be the alternate explanation for these observations, do not show both of these features simultaneously. But sources containing black holes do.
The European Space Agency's XMM-Newton X-ray observatory added crucial support for this work by providing X-ray spectra, the distribution of X-rays with energy, for some of the black hole candidates. The spectra are important information that helps determine the nature of these objects.
"By observing in snapshots covering more than a dozen years, we are able to build up a uniquely useful view of M31," said co-author Michael Garcia, also of CfA. "The resulting very long exposure allows us to test if individual sources are black holes or neutron stars."
The research group previously identified nine black hole candidates within the region covered by the Chandra data, and the present results increase the total to 35. Eight of these are associated with globular clusters, the ancient concentrations of stars distributed in a spherical pattern about the center of the galaxy. This also differentiates Andromeda from the Milky Way as astronomers have yet to find a similar black hole in one of the Milky Way's globular clusters.
Seven of these black hole candidates are within 1,000 light-years of the Andromeda Galaxy's center. That is more than the number of black hole candidates with similar properties located near the center of our own galaxy. This is not a surprise to astronomers because the bulge of stars in the middle of Andromeda is bigger, allowing more black holes to form.
"When it comes to finding black holes in the central region of a galaxy, it is indeed the case where bigger is better," said co-author Stephen Murray of Johns Hopkins University and CfA. "In the case of Andromeda we have a bigger bulge and a bigger supermassive black hole than in the Milky Way, so we expect more smaller black holes are made there as well."
This new work confirms predictions made earlier in the Chandra mission about the properties of X-ray sources near the center of M31. Earlier research by Rasmus Voss and Marat Gilfanov of the Max Planck Institute for Astrophysics in Garching, Germany, used Chandra to show there was an unusually large number of X-ray sources near the center of M31. They predicted most of these extra X-ray sources would contain black holes that had encountered and captured low mass stars. This new detection of seven black hole candidates close to the center of M31 gives strong support to these claims.
"We are particularly excited to see so many black hole candidates this close to the center, because we expected to see them and have been searching for years," said Barnard.
These results will be published in the June 20 issue of The Astrophysical Journal. Many of the Andromeda observations were made within Chandra's Guaranteed Time Observer program.
NASA's Marshall Space Flight Center in Huntsville, Ala., manages the Chandra Program for NASA's Science Mission Directorate in Washington. The Smithsonian Astrophysical Observatory controls Chandra's science and flight operations from Cambridge, Mass.
For Chandra images, multimedia and related materials, visit: http://www.nasa.gov/chandra
For an additional interactive image, podcast, and video on the finding, visit: http://chandra.si.edu
Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_science/~3/gabkTj7i0Ew/130612154019.htm
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Increase Internet Traffic And Profit With This Expert Advice!
If you are a driven person with high levels of energy, network marketing just might be a very suitable business match for you. The following information will give you some effective and smart ideas on how to run a network marketing business successfully.
Wherever it is possible for you to use a signature online, be certain to link back to your business. When you use an auto signature, make sure the link is in it because every time you post, you link. Also, put your business link in your outgoing mail signature. This is one way to spread the news about your website without overwhelming your contacts; it can also help your search engine rank. Write a catchy sentence just before your link that makes people want to see your site.
If you get disheartened with website marketing, do not throw in the towel. You may be a step or two away from successful affiliate marketing when you give up. You need to make sure all your ducks are in a row when launching a website that is going to sell a product line or services. At times, this can take a lot of effort. That said, this work is what will make you successful in the end.
TIP! A great way to participate in link-sharing or advertising in general is to have a professional-looking ?Advertise with Us? badge built on your site. People that think alike will click it and your site will be linked to theirs, this will guarantee that your link will be visible to them.
Take the time to learn the basic rules of web page layout and design. Find things out online about HTML or CSS to know what you need to do. Spending just a half an hour every day learning about good web page design will give you a lot of ideas in as little as a few weeks.
Be sure to back up any claims about your business or products that you make with cold hard facts. If you can prove the effectiveness of your product through videos or testimonials, your customers will be more apt to believe in your products and services. This is why it is so important to sell products that you have used yourself.
If you?re going to do any kind of Web marketing, you need to get used to using social media. A Facebook page gives your customers a dedicated spot to leave you feedback and to ask questions. You can easily chat informally with all your customers using your Twitter account.
TIP! Be mindful that your website tag is highly important and will be used to define your website. The title of your website can determine how your customers perceive your business?s website.
Even if your Website marketing business is a success, continue to research the newest methods so you can make sure it stays that way. The Internet is always changing, and doing so rapidly, so staying abreast of the latest innovations and high ranking websites can help you a lot in knowing the best routes to take to make your product readily available to the general public.
If you have written a sound plan for marketing online, then you probably have some idea which of your products and services are the most profitable ones. Expand on the popularity of those products by bundling them with complementary products. Point out and promote the most effective complementary products and accessories for those good-selling items. This is a great way to cross-advertise and draw attention to newer or less popular products.
TIP! Use media to your full advantage. For example, demonstrate complicated products with a video.
Try hooking up with another online store to offer bulk quantities or special combinations of your products which you can offer at below market prices. This is a great way to link different types of markets, therefore increasing sales volume. Find a agent online to help you find the best deal on travel essentials. This is a great way to work with companies that are not your direct competitors.
Include phrases like ?special edition? or ?limited edition? in your online ad copy. Customers love items that are not available everywhere and using this type of language in your ads will get people clicking the buy button in record numbers.
Offer at least one free service for your customers. People will stop by just for the free stuff, but sometimes they do stay longer if something on the site appeals to them. A helpful example would be a tax calculator on a website about finances.
TIP! While you may become frustrated, giving up on your internet marketing dreams is a sure way to fail. You may be close to achieving a successful internet marketing campaign when you stop.
As part of your affiliate marketing strategy, you should include some type of money back guarantee. Customers need to know you will make an effort to to accept responsibility for your products or services that don?t work out for them. Assuming the risks and giving your costumers a level of security will build your trust level with them.
Aim to provide people around the globe varying versions of your sites. Making your site available in different languages can be very savvy. This can expand your global audience significantly and quite possibly send sales soaring. If a visitor is reading content in their own language, they are much more apt to interact with the site and make a purchase.
People are more apt to listen to those who have an air of authority. Let others know that you hold a ranked position within your company. A label such as President or CEO is a great way to let people know that you are the one in charge.
TIP! When it comes to Internet marketing, it is important to watch what your competition is doing. It doesn?t matter what market you have, there is always competition.
You can find many email marketing services that can help you succeed in internet marketing, but it?s better just to do it yourself. Mass mailers, auto responders, and building mailing lists are all fairly simple things to master once you learn the ropes. Anything you learn might turn out to be useful late on as you develop your Website marketing strategy further.
Fast is a great word to use in ad campaigns, as well as in the language around your products. People are frequently more interested in speed than they are in saving money, so be sure to highlight the fact that you get things done quickly!
Use these helpful tips with your business. You can build the reliable groundwork to launch a really thriving network marketing career if you do.
TIP! Do you have a product that no one else offers? This will help to make you the go-to person for that particular thing. The customer will look at other things you have to offer, this will make your site legitimate and give you a higher rank.
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