?Doing international business?? / SMIO presentation at Mj?rdevi ...

Posted in: Daily life, Studies on 7 May, 2013 by Hugo

Part II

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Sunny?most Chinese have an English name, she says?started her speech using Hofstede?s power distance (PDI) dimension to show that hierarchy is really important in China: employees do not publicly challenge their manager?s directives, which makes easier for the later to implement changes.

Making business in China mainly means building a relationship. Karaoke is an option, a dinner ?invitation seems easier but Sunny warned the audience on the Chinese dinner etiquette: ?Prepare to get drunk and don?t finish all the dishes, otherwise more food will be ordered!?

Moreover, Chinese dislike being negative: they never say no, but ?maybe? and have difficulties to give feedback.

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Sweden likes the American culture. Yet, Andy started his part on communications in the U.S. by reminding that most of the Americans never traveled out of their country. Thus, having a business relationship with a Swede is seen as exotic and highly valued in their culture.

Showing Hofstede?s individual (IDV) dimension of the U.S. and ?Jack Welch?s quote ?Control your own destiny or someone else will.?; Andy?shows the dynamic and competitive environment of the American business culture and the motivation of the American workers. As a result, managers focus on the short-term implications of decisions and that?s why Andy?recommends?the audience to focus on ?quick wins? when making business in the U.S.

Moreover, Americans love debates and they?ll show it by talking clearly about their issues. Yet, at work, the manager decides: as Steve Jobs said ?My job is to say when something sucks rather than sugarcoat it.??Andy added that small talks are also common for Americans, it is part of the language protocol. You should answer politely but it doesn?t mean that a long-term relationship is being set-up! Eventually, with Hollywood or Broadway, Americans are historically embedded in?storytelling. Using metaphors to illustrate a concept and making a scenario to connect them all is the key to understanding in the U.S.

Andy?s key take-aways to do business in the U.S. were:

1. Americans value straight talking and ?getting to the point?
2. Sell your pluses
3. Humor or ?small talk? can be an important relationship builder
4. Create storylines.

The audience enjoyed a buffet-breakfast while Andy wisely concluded a successful presentation, showing the SMIO programme engagement towards the business world and its main actors:

?As our world flattens and we come closer together we find new connections and also expose new individualities. You are the mapmakers of the 21st century, your intercultural business partnerships will expose new ideas and ways of communicating yet to be uncovered that will bring us all forward in the future to come.???? Andy.

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Source: http://blog.liu.se/hugoguyader/2013/05/07/doing-international-business-smio-presentation-at-mjardevi-science-park-22/

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