App Install Ads Earned Facebook ?Real Revenue? And Helped 3800 Developers Drive 25M Downloads

Facebook app install ads were the star of Facebook's earnings call today. Sheryl Sandberg said 3800 developers, including 40% of the top 100 iOS app developers, used the ads to drive over 25 million installs. Mark Zuckerberg meanwhile said, "We're starting to see real revenue from selling mobile app installs."

Source: http://feedproxy.google.com/~r/Techcrunch/~3/cgVA8yUshOc/

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